In the morning of the same day, one of the series of blood donation activities in Xiaowangmiao Street and the theme blood donation activity of the second 5.20 of Aiyimei Group "dedication of Life" kicked off at the Aiyimei Tourist Service Center. This event not only received enthusiastic responses from Xiaowangmiao Street officials and Aiyimei employees, but also many family members of employees participated in it. Nearly 100 people signed up in the early stage. Some of them have participated in blood donation for the first time, and some have donated blood more than 20 times. The blood donation activity started at 8 o'clock, and the blood donors came to the activity site early. Under the guidance of the "red vest", they measured the temperature and scanned the code, filled in the form and registered, and checked the signs in an orderly manner.
In 2021, the list of industrial tourism demonstration bases in Zhejiang Province was released, and Aiyimei was identified as "Zhejiang Industrial Tourism Demonstration Base"! The base is equipped with Aiyimei Culture Exhibition Hall, Clothing Intelligent Production Workshop, Finishing Workshop, Technology Research and Development Center, Advanced Customization Center and other participating points to fully display the whole process of intelligent, technological and green "Made in China. Through observation, tourists can understand the cultural heritage and modern production management mode of Aiyimei's Red Gang, feel the charm of craftsmanship from zero distance, and have a look at the ingenuity of the "Red Gang tailor" in the new era.
On October 21, the 2021 Ningbo Fashion Festival and the 25th Ningbo International Fashion Festival opened ceremoniously. At the opening ceremony and fashion conference, Aiyimei joined hands with Liu Wei, the winner of the Golden Top Award, the highest award for Chinese fashion designers, and China's top ten fashion designer, to make a stunning appearance, bringing a fashion show with the theme of "warm sunshine in winter. Announced on the spot and awarded the "Fashion Ningbo" award, Aiyimei won the 2021 Fashion Ningbo Brand Leading Award. Qiu Dongyao, deputy secretary of the Ningbo Municipal Party Committee and Mayor, and his entourage came to the Aiyimei booth for inspection and asked in detail about market development, innovative design, and brand building. Ai-Yi Art Exhibition
On the morning of September 22, the on-site signing and launching ceremony of Aiyimei "Industrial Tour" was held in the Aiyimei Group Industrial Park, officially promoting Aiyimei Industrial Tour to the society and launching boutique industrial tourism routes. Ren Hong, Deputy Secretary of the Party Committee and Deputy Director of the District Culture, Broadcasting, Tourism and Sports Bureau, and Xie Xianlun, Deputy Director of the District Xiaowangmiao Sub-district Office, attended the launching ceremony. Yan Jianfeng, deputy general manager of Aiyimei Group, expressed his gratitude to the guests at the scene. He said that through industrial tourism, tourists can understand the inheritance and development of Hongbang culture in Aiyimei, large-scale production, standardized management, and zero distance Feel the charm of craftsmanship and experience Zhejiang, China with one hand
On September 16, the first webcast talent entrepreneurship and innovation competition in Ningbo closed perfectly. Aiyimei Live Team won the first prize of the contest. The competition was jointly sponsored by the Municipal Human Resources and Social Security Bureau and the district government. A total of 12 corporate teams and 4 vegetarian teams participated in the competition. After two rounds of competition in the preliminary and final rounds, the Aiyimei live broadcast team finally won the crown with a turnover of 316100 yuan and 320 transactions. Aiyimei brand fashion suits and cashmere coats occupy the Top1 and Top2 of the best selling items respectively. With the rise of short video platforms, live delivery is becoming more and more popular,
On July 29, a truck full of love materials drove into the Poverty Alleviation Headquarters of Qinglong County, Guizhou Province. This is a love clothing worth 7.25 million yuan donated by Aiyimei Group to help Qinglong County overcome poverty. Qinglong County is located in the southwest of Guizhou Province and the northeast corner of Qianxinan Prefecture. It is a national key county for poverty alleviation and development and a deep poverty alleviation county in Guizhou Province. It is also a twinning county for poverty alleviation cooperation between the east and the west of Ningbo. After learning that Qinglong County needed poverty alleviation materials, Aiyimei Group prepared the materials as soon as possible. On July 27, 32099 pieces of love clothes including overcoats, trench coats, cotton-padded jacket, jackets and trousers were sent to the special bus for 1960 kilometers.
On the morning of February 16, Zheng Jie, deputy secretary of the Zhejiang Provincial Party Committee and secretary of the Ningbo Municipal Party Committee, went to Aiyimei Group to investigate the resumption of production and epidemic prevention and control work of enterprises, pointed out: I hope Aiyimei Group will continue to play its own advantages and expertise, to do a reputation of responsible excellent enterprises.