Wool winter clothing is expected to become the third generation of mainstream cold products

More and more consumers cannot accept cotton-padded jacket and down jacket with monotonous styles and few changes. Facing the more detailed requirements of consumers, the cotton-padded jacket and down jacket industries are trying to innovate in design and development. However, in addition to the existing two types of cold clothing products, there is still a need for more types to enrich the winter clothing market, and consumers also need to have more choices. In recent years, cashmere and wool products have entered the field of vision of consumers with their super warmth and pure natural texture, and have gradually formed a strong force in the market of various cold-proof and warm-keeping functional products.

Wool cold clothing industry more and more attention.

Compared with the colorful colors of other seasons, the winter clothing industry has always given people a stereotype of monotony, heaviness and lack of beauty. People's demand for winter clothing seems to have been mainly cold-proof functionality, while fashionable, beautiful and fashionable styles seem to have been ignored by the winter clothing industry. However, in recent years, consumers have also put forward more and more detailed requirements for cold-proof functional clothing. People should wear warm clothes and beautiful clothes at the same time.

Wool Cold-proof Clothing Becomes the New Expensive Period of Winter Clothing

Some experts predict that wool cold-proof clothing is very likely to become the third generation of mainstream cold-proof products after the first generation of cotton-padded jacket and the second generation of down jackets. So what are the advantages and disadvantages of wool winter clothing in the competition of winter clothing market? What is the future development prospect?

According to observations, China's winter clothing market has several major characteristics: First, consumers have the same high requirements for the cold-proof and warm-keeping functionality of cold-proof clothing; second, on this basis, consumers have also begun to put forward higher requirements for the fashion of winter clothing. People are eager for "warm and beautiful" new cold-proof clothing; third, because the price of winter clothing is generally high, consumers are more cautious in choosing winter clothing, price is still an important measure of market competition.

And wool winter clothing will be the demand of the winter clothing market focused on their own body.

evenly matched cold protection function. In terms of functionality, wool raw materials have inherent advantages. Wool cold-proof clothing is a cold-proof clothing with natural wool and cashmere materials as the inner core. Compared with down jackets and cotton-padded jacket, it is softer, lighter, smaller in size, good in warmth retention, strong in resilience, and high in wind-proof and breathability. This is wool cold-proof clothing It has laid a solid foundation for the functionality of the third generation of cold-proof products.

More superior fashion plasticity. In terms of fashion, wool cold-proof clothing, like cotton-padded jacket and down jacket, has the problems of weak design innovation and single style. But the good news is that the characteristics of wool cold clothing products are more suitable for innovation in design and research than the other two, and the leading brands of domestic wool cold clothing are increasingly aware that fashion will become the core focus of competition in the winter clothing market. In the past, consumers and even enterprises themselves generally believed that wool cold-proof clothing was only a warm-keeping product. As long as it was warm enough, it was not important whether it was beautiful or not.

However, with the improvement of corporate brand awareness, brand builders have also invested more and more energy and costs in design and research, and companies are committed to researching fashionable wool clothing based on high warmth. Take the leader of wool cold-proof clothing as an example. The company has carried out joint research and development between schools and enterprises through cooperation with colleges and universities to continuously improve the fashion of wool cold-proof clothing. Let wool and cashmere products gradually evolve from the favorite of middle-aged and elderly people to indispensable winter items in young people's wardrobes. Of course, this self-confidence comes from the natural properties of wool materials.

Due to the high fluffiness of the down material, the tailoring of the down jacket is limited, and the style is basically stereotyped. If you want to make the down jacket abandon the bloated texture, you must reduce the down content, so that you can't take into account the warmth at the same time. Compared with down, wool and cashmere are thinner and denser. At the same time, wool material has the inherent characteristics of high elasticity and high flexibility, which can better fit the body curve of consumers.

The reversal of price disadvantage. From the price point of view, the price of wool cold clothing is slightly higher than that of down jacket and cotton-padded jacket, which is a disadvantage in the competition of wool cold clothing. However, this situation is gradually improving. Chinese consumers have higher and higher requirements for the beauty of clothing, the naturalness of materials and the functionality of warmth preservation, which is accompanied by the improvement of people's consumption level and the change of consumption concept. With its pure natural warmth and more diversified styles, wool cold-proof clothing is gradually increasing its market share and brand influence in the winter clothing market.