Textile industry to solve "near worry" to focus on "far-sighted"

"Worry more than confidence", a textile enterprise boss expressed such feelings when talking about the development of the enterprise in 2012. Coincidentally, another person in charge of an enterprise who has been engaged in cotton spinning for many years also lamented that compared with previous years, the enterprise's "happiness is not so obvious". At present, although the industry's important indicators of the number of good performance, but the decline in the growth rate of indicators but let the "happiness" discount.

These do not appear to be individual cases. The price of raw materials fluctuates greatly, the financing environment is tight, the production factors and labor costs are increased, the growth of external demand is sluggish, and the risks faced by the operation of the industry are increasing... A series of negative factors make the production and operation pressure of textile enterprises gradually increase. From raw materials to the market, almost every link in the industrial chain has encountered varying degrees of difficulties, among which the problems faced by small and medium-sized textile enterprises are more prominent.

Can the textile industry rise against the trend this year? This is a matter of concern both inside and outside the industry. For small and medium-sized textile enterprises, it is particularly urgent to solve the "immediate worries. The lack of demand in the traditional European and American markets is undoubtedly the biggest reason affecting production and sales. From the current point of view, the impact of the European debt crisis is still there, and the competitive pressure and trade friction caused by weak external demand will be more prominent. On the other hand, in recent years, textile enterprises, which have begun to pay attention to both internal and external development, are also facing factors such as increased costs and uncontrollable prices in terms of raw materials, employment and market environment, which affect the "happiness index" of enterprises, and "immediate worries" can not be ignored.

As far as the development of the industry is concerned, we should also take a long-term view. For example, the demand is sluggish, orders are losing, how to successfully undertake high-end orders with complex processes after losing low-end orders, this "foresight" should become more concerned by export-oriented textile enterprises. For another example, the tightening external environment makes the industry face a new round of reshuffle, and enterprises with scientific and technological and brand strength are expected to take advantage of the opportunity to upgrade. while small and medium-sized enterprises that lack core competitiveness and rely solely on low-end textile exports have relatively weak anti-risk ability. How to transform? Where to transform? These are the "foresight" in the adjustment and upgrading of the textile industry ".

Regardless of "immediate worries" or "foresight", pressure can be transformed into motivation for companies that have practiced their internal skills. If you want to be confident, this confidence should come from reasonable and stable enterprise operation, scientific and efficient internal management, cost control, and more important development of new products, new channels and new markets. Under the condition that domestic demand still has the conditions to expand steadily, textile enterprises should also seize the opportunity, take advantage of the situation, and continue to tap the potential of the domestic demand market. (Jiangsu Economic News)